Now Accepting Host Invitations. Bring the It's Morning NOW Awakening to your church, organization, or gathering. Tour begins February 2026.

Why "Morning"?


Morning is not just a time on a clock.
Morning is a transition.
It is the moment when time has shifted—even if the sky is still dark.
At 11:59 PM, it is night.
Sixty seconds later, it is 12:00 AM—a new day.
Nothing may look different yet.
The sun has not risen.
The circumstances may not have changed.
But morning has already begun.
That is the heart of the It’s Morning NOW Awakening Movement.
MORNING COMES BEFORE SUNRISE
We are often taught to believe that change must be visible before it is real. That healing must be dramatic. That breakthrough must feel powerful. But the truth is quieter.
Morning does not wait for light to appear.
Light begins its work while it is still dark.
In the same way, awakening begins before everything feels resolved.
You can wake up different—even while life still feels uncertain.
YOU DON’T RELIVE TO HEAL. YOU RELEASE TO HEAL
Morning is not about revisiting the night. It is about exiting it.
Many healing approaches ask people to return to pain, retell stories, or relive experiences in order to move forward. While reflection has its place, repeated reliving can overwhelm the nervous system and keep the body stuck in survival.
The It’s Morning NOW Awakening Movement is grounded in a different truth:
Healing does not require reliving pain.
Release creates space for healing.
Morning invites you to let go—without explanation.
To breathe—without pressure.
To rise—without performance.
MORNING IS A STATE OF AWARENESS
NOW is not urgency.
NOW is awareness.
Morning is the moment you realize the night no longer defines you.
It is the awareness that time has already shifted in your favor—even if the evidence hasn’t arrived yet. We've preached it, heard it, quoted the scripture: "Now faith is the substance of things hoped for, the evidence of things not seen": (Hebrews 11:1).
NOW, it's time to live it!
This movement exists to help people:
pause without guilt
release without retraumatization
rise without reliving the past
Morning is not denial.
Morning is discernment.
BREATH IS THE BRIDGE TO MORNING
Breath is often interrupted during seasons of stress, trauma, or prolonged survival. The body learns to hold—tension, emotion, vigilance—long after the threat has passed.
Proper breathing helps regulate the nervous system and signal safety to the body.
That’s why the It’s Morning NOW Awakening Experience begins with breath.
Breath brings you into the present moment.
The present moment is where healing happens.
The present moment is where morning live
MORNING IS FOR EVERYONE
Morning is not reserved for the strong, the healed, or the ready.
Morning is for:
those coming out of long night seasons
those rebuilding after loss, betrayal, or transition
those tired of pressure and performance
those who simply need space to breathe again
You don’t have to explain your night to deserve the morning.
IT’S MORNING — NOW
Morning is not something you wait for.
It is something you awaken to.
Even if it still feels dark.
Even if the journey isn’t finished.
Even if you’re only taking the next breath.
The day has already begun.
It’s Morning — NOW.